Speaking at the Traveller Diamond and Platinum Awards function here Monday night, Soni said she was surprised that Indian films were watched in China, which she recently visited for a cultural event.
"I was surprised to see the extent of the penetration of the Indian film industry," she added.
On the occasion, Soni released "The Bollywood Connection", a book which showcases travel and tourism in the country by exploring different spheres of leisure and business.
Soni said actor Aamir Khan had been chosen to be the brand ambassador for the 'Atithi Devo Bhava' campaign of the tourism ministry. Under the scheme, efforts are being made to increase social awareness about the needs of tourists, especially women travellers.